Scaling Smarter: Sales & Marketing at EO Accelerator
EO Accelerator Event: Elevating Sales and Marketing for Business Growth
Last Thursday, B&C Plastics’ Megan Hibbert and Wendy Kent attended the EO Accelerator 5th Pillar Sales & Marketing Event at the Emporium Hotel in Brisbane.
The event, hosted by EO Queensland – Entrepreneurs' Organization Queensland – focused on the critical but often overlooked fifth pillar of scaling a business: Sales and Marketing. It was a timely and valuable experience that aligned perfectly with our current business journey.
Learning from the Experts
The day was packed with insights and strategies from a range of expert speakers who covered everything from team dynamics to brand perception. Highlights included:
Adam Benson on the power of thought leadership to cut through the noise in a crowded market
Adam Beverley on hiring sales professionals who deliver real impact
Rejin Rajan on developing sales incentives that not only drive performance but also shape culture
Rebbecca Davis (Zephyr PR Agency) on the role of creative storytelling in shaping brand reputation and trust
Aligned with Our Growth
The content was highly practical and energising, reinforcing that great marketing and sales strategies are vital for any growing business — regardless of size. It also served as a great reminder that investing in your team’s learning leads to long-term results.
Looking Ahead
We’re grateful to EO Queensland for hosting such a valuable and dynamic event. Our team returned inspired and equipped with actionable insights to continue driving momentum in our sales and marketing efforts.
At B&C Plastics, we’re committed to learning, growing, and building sustainable success — and events like this play an important role in that journey.
